"I was just really mad at the way women and LGBTQ people were being treated. "I tapped into some really good rage," she reflects, noting that it was this inner demon that helped her to find her sound which she unleashed with Unlikeable in 2019. Being groped by men on the job only cemented her early feminist leanings, and she rose like a blue-haired phoenix from the ashes by channelling her anger into her music. Over the following years, Ash took numerous "gruelling" nocturnal jobs selling shots in nightclubs, and waiting tables as a champagne bottle girl.
"But I was slapped in the face by reality." "I wanted to make it big in the big city," she says wryly. After honing her singing skills in her bedroom, she took a fearless leap of faith at the age of 18 by moving to London, completely alone, to make it as a musician.
As well as Tumblr, her most consistent influence was music made by empowered, misfit women: M.I.A., Nicki Minaj, Bjork, Kelis and Janis Joplin to name a few. That's when she threw her energy into compiling her best project yet: a collection of songs that celebrate female sexuality and noughties pop, featuring Grimes, Princess Nokia, Kelis, a musical theater number about the clitoris, and countless vicious one-liners.Īshton Casey was born and raised in North Carolina, and later Eastern Europe – but in truth, she says "the internet raised me". After a US tour with rapper Danny Brown, a headline-stealing femdom appearance flanked by male servants on the red carpet at the BRITs 2020, a Doja Cat support tour and string of sold-out headline shows of her own on the horizon, the coronavirus lockdown hit.
The homicidal rap song propelled Ash to viral fame, spawning millions of TikToks. The mixtape is Ashnikko's first release since 2019's Hi, It's Me, the EP that introduced the world to "STUPID": her scariest iteration yet. Kicking off 2021 in style, she’s already been named a ‘One to Watch’ by ELLE, Vogue, the Guardian, DIY, Upset and the Sunday Times Style Magazine and has performed single ‘Daisy’ on Jimmy Kimmel LIVE. Her magnum opus received critical acclaim from the Observer (****) to NME (****) and saw her break through any TikTok trappings winning the hearts of the mainstream media with her brazen and headstrong attitude. The songs are very different, and DEMIDEVIL brings them together." "It sheds light on the polarity of my songs – some are tender and sweet, and some are more intense. It's just like everything Ashnikko does: as real as it is surreal, and as terrifying as it is hilarious. The London-based American artist is describing the concept behind her new mixtape DEMIDEVIL, the cover art of which shows her as a dragon being ridden by a demidevil version of herself. "I just like being a little demon – a little devil hellraiser," Ashnikko giggles, her voice both razor-sharp and feather-light.
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